Here are some tips and blog posts drawn from the content of my new book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.
Available now in all these nice formats:
Book | Kindle | Nook | EPUB/PDF
The astrophysics of building a brand from the inside out
Why does brand positioning matter and what must change?
The four questions your brand positioning research must answer
The low-cost, high-value approach to brand positioning research
Where can you find the data that will inform your brand positioning?
Synthesizing your positioning research
Three approaches to designing brand positioning for ad-free brands
To establish brand positioning from the inside out, think like a conductor
Where should you focus brand efforts? Community or customer?
How to *really* help the communities your brand interacts with
Kevin Keller’s five favorite classic brand mantras
12 design thinking rules from David Burney
How to test your brand positioning: is it desirable, deliverable, and differentiated?
Seven great books for people interested in branding their small businesses
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Available now in print and electronic versions.
Dark Matter Matters
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