Ad-Free Brand Tips

Here are some tips and blog posts drawn from the content of my new book, The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.

Available now in all these nice formats:
Book
| Kindle | Nook | EPUB/PDF

Introduction

The astrophysics of building a brand from the inside out

Why does brand positioning matter and what must change?

The four questions your brand positioning research must answer

The low-cost, high-value approach to brand positioning research

Where can you find the data that will inform your brand positioning?

Synthesizing your positioning research

Three approaches to designing brand positioning for ad-free brands

To establish brand positioning from the inside out, think like a conductor

Where should you focus brand efforts? Community or customer?

How to *really* help the communities your brand interacts with

Kevin Keller’s five favorite classic brand mantras

12 design thinking rules from David Burney

How to test your brand positioning: is it desirable, deliverable, and differentiated?

Seven great books for people interested in branding their small businesses

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

Follow

Get every new post delivered to your Inbox.

Join 110 other followers

%d bloggers like this: