A while back, I started a series of basic brand positioning tips on this blog. A lot of folks seem to read them, so I thought maybe it was time to create a page to put them all in one place. Voila, it is so. If you like these, you might also like the series of tips I’ve created about how to build ad-free brands–check them out here.
Brand positioning tip #1: points of parity and points of difference
Brand positioning tip #2: the competitive frame of reference
Brand positioning tip #3: the brand mantra
Brand positioning tip #4: brand permission
Brand positioning tip #5: the brand audit
Brand positioning tip #6: build peninsulas, not islands
Brand positioning tip #7: don’t abandon your strengths
Brand positioning tip #8: five great books you should check out
Brand positioning tip #9: a brand mantra is not a tagline
Brand positioning tip #10: repetition is the secret ingredient
Brand positioning tip #11: the 1-2 punch
Brand positioning tip #12: don’t get hung up on the words
Brand positioning tip #13: embedding positioning internally
And here are some other posts about brand-related stuff you might want to check out:
Brand naming strategy: branded house or house of brands?
Sharing your brand story (and here’s ours)
Brands are like sponges, people
Brand tip: call a duck a duck
Red Hat brand tip: esse quam videri
Seven great books for people interested in branding their small businesses
Catalyst or controller of the brand message? Here’s some new data
Kevin Keller’s five favorite classic brand mantras
How to test your brand positioning: is it desirable, deliverable, and differentiated?
Were these tips helpful?
If so, you can find more tips about how to build your brand effectively in my book, The Ad-Free Brand (not an advertisement, mind you, just a friendly suggestion:).
Only $9.99 for the Kindle, but available in each of these formats:
Book | Kindle | Nook | EPUB/PDF