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Thanks to Eugene Eric Kim and Terri Griffith


In the last month, two new friends of mine took the time to write reviews of The Ad-Free Brand on their blogs.

I thought I’d take a few minutes today to say thanks. As someone who reads a lot of books, I know that it is a big investment of time to read someone’s book. But then, on top of that, to make the time to collect and write down your thoughts to share with others is really meaningful.

So, in saying thanks to Eugene and Terri, I thought I’d share a bit about each of them here. They both do great work, and if you enjoy reading what you see here on my blog, you might enjoy hearing more about their ideas and projects as well.

First, a few words about Eugene.

I met Eugene after writing about his work leading the Wikimedia Strategic Planning project (articles here on the MIX, Fortune, and opensource.com). I was truly blown away by the open, collaborative approach that he and Philippe Beaudette of the Wikimedia Foundation took to the project, involving over 1000 volunteer contributors in the effort.

Over the past few months, Eugene has been hard at work building his new company, Groupaya, which often works on massively collaborative projects like the one he helped the Wikimedia Foundation run. Here is the positioning statement from the Groupaya website:

“Groupaya specializes in helping groups, be they teams, organizations, networks or nations, more skillfully work together to create their desired future.”

If you are interested in learning more about the the sort of projects Groupaya is working on, you can follow their blog here. And if you happen to live in the San Francisco area, consider joining them to share ideas at one of their informal Thursday brown bag lunches.

I met Terri Griffith through her contributions to the MIX Hackathon Pilot project (which we just finished, I’ll be sharing the final report on it in the next week). Terri is a professor at the Leavey School of Business at Santa Clara University, and takes a particular interest in what her bio refers to as the “technology of work” (a phrase I loved).

As it turns out, she and I were both working on writing books at the same time, and her new book The Plugged-In Manager was just released a few weeks ago. I read the book a few days after it came out and the concepts in it really resonated with me. Here’s what I said in my review on Amazon:

The Plugged-In Manager is one of the most thought-provoking and *current* management books I’ve read in years. Terri Griffith’s position as professor of management at Santa Clara University in Silicon Valley puts her in an ideal location to learn from and connect with some of the top management innovators in the world today.

There is nothing traditional about her worldview. Terri marries some of the core principles that define success in a world shaped by the Internet–transparency, sharing, collaboration, rapid prototyping–with a deliberate and repeatable approach that current and aspiring managers can use to ensure they make effective decisions in a rapidly-changing landscape.

A few particular strengths of this book: 1) it provides a set of well-designed, repeatable practices that will allow managers to quickly and easily begin to put theory into practice 2) it shares detailed, personal stories from managers at some of the most innovative organizations in the world, including Zappos, Nucor, IBM, Cisco, and Intuit 3) It includes a series of scenario-based assessment tools that will allow you to test how well your current approach matches that of the “plugged-in managers” she has researched. Quickly learn how far you’ve come (or how far you have to go).

If you are looking for ways to be a more effective manager in an Internet-enabled world, spending a few hours reading this book will be an excellent investment of your time.

So thanks again to both Eugene and Terri for taking the time to read and review The Ad-Free Brand. If you’d like, you can read Eugene’s thoughts about the book here and Terri’s thoughts here.

About Chris Grams

Chris Grams is President & Partner of New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World and is the Community Guide on the Management Innovation Exchange (hackmanagement.com).

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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

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