Thanks to Pip Kasim, an MBA student in Kuala Lumpur, Malaysia, for sharing this picture of her friend Jojo Ds and the book!

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About Chris Grams
Chris Grams is President & Partner of New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of
The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World and is the Community Guide on the Management Innovation Exchange (hackmanagement.com).
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