Howard Schultz of Starbucks: The role of culture in a crisis » Howard-Schultz-Starbucks

Howard Schultz: Chairmain, CEO, and President of Starbucks

Howard Schultz: Chairmain, CEO, and President of Starbucks

Howard Schultz: Chairman, CEO, and President of Starbucks

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Why Does Dark Matter Matter?

Scientists tell us that only about 4% of the energy density in the universe can be seen directly. The other 96% is made up of dark matter and dark energy, which are almost impossible to see, and very hard to measure. Yet it's the dark matter and dark energy making the stars, planets, and galaxies go 'round.

Brand, Culture, and Community are the dark matter of corporations and organizations. Hard to measure, hard to quantify. This blog is dedicated to the 96%. We'll leave the rest to experts...

About the Author

Chris Grams is a partner at New Kind, a strategic communications, design, and strategy firm.

Where’s Chris?

Twitter: cdgrams
Facebook: Chris Grams

Meanwhile, on Twitter:

RSS On the New Kind blog:

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    Lately we've been working with the public sector on some community building efforts. In a recent session we introduced a team to open source principles, general use of collaborative web technologies, and the latest on-line civic participation work. Then, we asked them to do some searching on their own for ...
  • Design policy presentation and video featured on Slideshare
    As some of you know, I care a great deal about the U.S National Design Policy Initiative. From a previous post: The Initiative exists to encourage the government’s use of design in order to improve U.S. democratic governance and economic competitiveness. Simply put, a national design policy offers a unified vision for how ...
  • Chris Grams Joins New Kind
    We are excited to announce that Chris Grams has joined New Kind as President and Partner. Chris has over 15 years of experience in the communications field, including 10 years at Red Hat, the world's leading open source software company. The open source way—including themes like openness, collaboration, transparency, community, ...