Comments on: Brand naming strategy: branded house or house of brands? http://darkmattermatters.com/2009/09/19/brand-naming-strategy-branded-house-or-house-of-brands/ The Intersection of Brand, Culture & Community Thu, 02 Feb 2012 16:33:04 +0000 hourly 1 http://wordpress.com/ By: Marc Perry http://darkmattermatters.com/2009/09/19/brand-naming-strategy-branded-house-or-house-of-brands/#comment-3443 Thu, 13 Jan 2011 03:40:35 +0000 http://darkmattermatters.com/?p=1256#comment-3443 I wish I read this article a couple years ago. You crystallize the benefits and costs of the branded house vs. house of brands. Thanks for the article.

]]> By: Brand tip: Call a duck a duck « Dark Matter Matters http://darkmattermatters.com/2009/09/19/brand-naming-strategy-branded-house-or-house-of-brands/#comment-322 Wed, 07 Oct 2009 18:56:32 +0000 http://darkmattermatters.com/?p=1256#comment-322 [...] naming products (a subject that I’ve discussed previously here), you may choose to use simple descriptive names rather than creating a new brand every time you [...]

]]> By: Ed Tennant http://darkmattermatters.com/2009/09/19/brand-naming-strategy-branded-house-or-house-of-brands/#comment-301 Mon, 21 Sep 2009 19:11:01 +0000 http://darkmattermatters.com/?p=1256#comment-301 SUPERSEXYSHINYFOO.COM is available!

I’m sorry but I couldn’t resist. Just in case you think about it some more and change your mind, the domain is available and no, I didn’t register it in case that fact changes.

My company produces products with dual brands and neither of them are the company name. It gets very confusing and I hope we evolve into something easier to explain to customers.

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