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	<title>Comments on: Tom Sawyer, whitewashing fences, and building communities online</title>
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	<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/</link>
	<description>The Intersection of Brand, Culture &#38; Community</description>
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		<title>By: How to *really* help the communities your brand interacts with &#171; Dark Matter Matters</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-8096</link>
		<dc:creator><![CDATA[How to *really* help the communities your brand interacts with &#171; Dark Matter Matters]]></dc:creator>
		<pubDate>Fri, 07 Oct 2011 16:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-8096</guid>
		<description><![CDATA[[...] selfishly about what they want to get the communities to buy from or do for them (what I call Tom Sawyer thinking) and start thinking about what assets they bring to the table that could create real value for [...]]]></description>
		<content:encoded><![CDATA[<p>[...] selfishly about what they want to get the communities to buy from or do for them (what I call Tom Sawyer thinking) and start thinking about what assets they bring to the table that could create real value for [...]</p>
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		<title>By: How to build a open source community &#124; Official Blog of Kevin Media</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-3439</link>
		<dc:creator><![CDATA[How to build a open source community &#124; Official Blog of Kevin Media]]></dc:creator>
		<pubDate>Wed, 12 Jan 2011 13:19:51 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-3439</guid>
		<description><![CDATA[[...] to arrive overnight when they release software they’ve developed. Chris Grams once described the Tom Sawyer model of community engagement – companies who expect other people to do their job for them. Make sure you don’t fall into [...]]]></description>
		<content:encoded><![CDATA[<p>[...] to arrive overnight when they release software they’ve developed. Chris Grams once described the Tom Sawyer model of community engagement – companies who expect other people to do their job for them. Make sure you don’t fall into [...]</p>
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		<title>By: Open Source community building: a guide to getting it right &#124; VisionMobile :: blog</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-3388</link>
		<dc:creator><![CDATA[Open Source community building: a guide to getting it right &#124; VisionMobile :: blog]]></dc:creator>
		<pubDate>Wed, 05 Jan 2011 16:43:34 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-3388</guid>
		<description><![CDATA[[...] to arrive overnight when they release software they’ve developed. Chris Grams once described the Tom Sawyer model of community engagement &#8211; companies who expect other people to do their job for them. Make sure you don’t fall into [...]]]></description>
		<content:encoded><![CDATA[<p>[...] to arrive overnight when they release software they’ve developed. Chris Grams once described the Tom Sawyer model of community engagement &#8211; companies who expect other people to do their job for them. Make sure you don’t fall into [...]</p>
]]></content:encoded>
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		<title>By: Top 10 Dark Matter Matters posts of 2009 &#171; Dark Matter Matters</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-627</link>
		<dc:creator><![CDATA[Top 10 Dark Matter Matters posts of 2009 &#171; Dark Matter Matters]]></dc:creator>
		<pubDate>Mon, 21 Dec 2009 16:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-627</guid>
		<description><![CDATA[[...] Tom Sawyer, whitewashing fences, and building communities online:  Written in September, this post was the first in a series about community-building where I talk about the difference between creating communities to do your work for you and being a humble member of a community larger than just you. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Tom Sawyer, whitewashing fences, and building communities online:  Written in September, this post was the first in a series about community-building where I talk about the difference between creating communities to do your work for you and being a humble member of a community larger than just you. [...]</p>
]]></content:encoded>
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		<title>By: Dave Neary: The trough of disillusionment for Ubuntu? &#124; Full-Linux.com</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-415</link>
		<dc:creator><![CDATA[Dave Neary: The trough of disillusionment for Ubuntu? &#124; Full-Linux.com]]></dc:creator>
		<pubDate>Fri, 06 Nov 2009 07:08:56 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-415</guid>
		<description><![CDATA[[...] time now – but unfortunately it’s not as easy as asking upstream to get their act together in a Tom Sawyer community model. It seems like an ideal opportunity for collaboration between distributions and upstream projects, [...]]]></description>
		<content:encoded><![CDATA[<p>[...] time now – but unfortunately it’s not as easy as asking upstream to get their act together in a Tom Sawyer community model. It seems like an ideal opportunity for collaboration between distributions and upstream projects, [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Safe as Milk &#187; Blog Archive &#187; The trough of disillusionment for Ubuntu?</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-412</link>
		<dc:creator><![CDATA[Safe as Milk &#187; Blog Archive &#187; The trough of disillusionment for Ubuntu?]]></dc:creator>
		<pubDate>Thu, 05 Nov 2009 13:53:24 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-412</guid>
		<description><![CDATA[[...] &#8211; but unfortunately it&#8217;s not as easy as asking upstream to get their act together in a Tom Sawyer community model. It seems like an ideal opportunity for collaboration between distributions and upstream projects, [...]]]></description>
		<content:encoded><![CDATA[<p>[...] &#8211; but unfortunately it&#8217;s not as easy as asking upstream to get their act together in a Tom Sawyer community model. It seems like an ideal opportunity for collaboration between distributions and upstream projects, [...]</p>
]]></content:encoded>
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		<title>By: Maslow&#8217;s hierarchy of (community) needs &#171; Dark Matter Matters</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-409</link>
		<dc:creator><![CDATA[Maslow&#8217;s hierarchy of (community) needs &#171; Dark Matter Matters]]></dc:creator>
		<pubDate>Wed, 04 Nov 2009 01:32:18 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-409</guid>
		<description><![CDATA[[...] in developing corporate community strategies (see my two posts about Tom Sawyer community-building here and here and Chris Brogan&#8217;s writeup [...]]]></description>
		<content:encoded><![CDATA[<p>[...] in developing corporate community strategies (see my two posts about Tom Sawyer community-building here and here and Chris Brogan&#8217;s writeup [...]</p>
]]></content:encoded>
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		<title>By: Tom Sawyer Part 2: where can your company pitch in? &#171; Dark Matter Matters</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-337</link>
		<dc:creator><![CDATA[Tom Sawyer Part 2: where can your company pitch in? &#171; Dark Matter Matters]]></dc:creator>
		<pubDate>Tue, 13 Oct 2009 23:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-337</guid>
		<description><![CDATA[[...] Starbucks, The White House, Tom Sawyer, whitewashing      A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Starbucks, The White House, Tom Sawyer, whitewashing      A few weeks ago I wrote a post called Tom Sawyer, whitewashing fences, and building communities online, where I outlined one of the biggest mistakes I see companies make when figuring out their [...]</p>
]]></content:encoded>
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		<title>By: The difference between collaboration and clobberation &#171; Dark Matter Matters</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-311</link>
		<dc:creator><![CDATA[The difference between collaboration and clobberation &#171; Dark Matter Matters]]></dc:creator>
		<pubDate>Wed, 23 Sep 2009 21:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-311</guid>
		<description><![CDATA[[...] with you, consider asking yourself if you are the clobberator. If you are in the habit of always trying to get others to paint your fences for you, you are a clobberator. If you find the ideas of others to rarely be as good as your own, you are a [...]]]></description>
		<content:encoded><![CDATA[<p>[...] with you, consider asking yourself if you are the clobberator. If you are in the habit of always trying to get others to paint your fences for you, you are a clobberator. If you find the ideas of others to rarely be as good as your own, you are a [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Small Powerful Words &#187; Become eVOLVE&#39;d</title>
		<link>http://darkmattermatters.com/2009/09/09/tom-sawyer-whitewashing-fences-and-building-communities-online/#comment-289</link>
		<dc:creator><![CDATA[Small Powerful Words &#187; Become eVOLVE&#39;d]]></dc:creator>
		<pubDate>Sat, 12 Sep 2009 00:16:54 +0000</pubDate>
		<guid isPermaLink="false">http://darkmattermatters.com/?p=1277#comment-289</guid>
		<description><![CDATA[[...] from GE headquarters the other day with my head full of thoughts. First, I&#8217;m going to mention Chris Grams, from Red Hat, who stuffed my head up almost to the top. He talked about the importance of [...]]]></description>
		<content:encoded><![CDATA[<p>[...] from GE headquarters the other day with my head full of thoughts. First, I&#8217;m going to mention Chris Grams, from Red Hat, who stuffed my head up almost to the top. He talked about the importance of [...]</p>
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