Comments on: Brand positioning tip #1: points of parity and points of difference

By: New Kind » How to test your brand positioning: is it desirable, deliverable, and differentiated? » New Kind

Mon, 24 Oct 2011 15:45:00 +0000

[...] positioning team have determined what the positioning for your brand should be and identified the points of difference, points of parity, and maybe even a brand mantra, consider checking your work with the following [...]

By: How to test your brand positioning: is it desirable, deliverable, and differentiated? « Dark Matter Matters

Mon, 24 Oct 2011 15:33:49 +0000

By: New Kind » Kevin Keller’s five favorite classic brand mantras » New Kind

Thu, 13 Oct 2011 23:57:08 +0000

[...] effective as a descriptive ad tag line, Betty Crocker’s brand mantra remarkably staked out three points of difference (“quality,” “family,” and a “rewarding baking experience”) as well as a crucial point [...]

By: Kevin Keller’s five favorite classic brand mantras « Dark Matter Matters

Thu, 13 Oct 2011 23:46:40 +0000

By: Brand tip: Call a duck a duck « Dark Matter Matters

Brand tip: Call a duck a duck « Dark Matter Matters — Fri, 07 Oct 2011 17:22:01 +0000

[...] working through your positioning exercise, and deciding on your points of difference, be sure they are real and not aspirational (if [...]

By: Brand positioning tip #10: repetition is the secret ingredient « Dark Matter Matters

Fri, 07 Oct 2011 17:15:31 +0000

[...] you already have determined your points of parity and points of difference, ensure you are hitting them at every opportunity. When writing copy, make it a game to see how [...]

By: sajith

sajith — Fri, 07 Oct 2011 05:35:45 +0000

tooooooooo goood!!!.. thank u Mr. Chris..

By: New Kind » Case story: Cultivating brand positioning for The Redwoods Group » New Kind

Tue, 06 Sep 2011 16:16:07 +0000

[...] in the “social entrepreneur” frame of reference. Next, the team clearly identified two points of parity: price and coverage.While Redwoods would not always deliver the lowest price because it was [...]

By: OpenSource News » Do you speak my language? Education versus open source processes and principles

Thu, 05 May 2011 03:58:14 +0000

[...] source gatherings and hackfests for quite some time now. A year ago, I started compiling a list of points of parity and points of difference between the two [...]

By: Brand positioning tip #13: embedding positioning internally « Dark Matter Matters

Wed, 22 Sep 2010 21:40:26 +0000

[...] is complete. You’ve identified one or more competitive frames of reference. You have clear points of difference distinguishing you from competitors. You’ve articulated the points of parity you need to [...]